Next month I will be attending and speaking at Tendencias 2013 in Cartagena, Colombia. I could not be more excited. Having participated in several events in Mexico, I can only say that I am amazed at the depth and significance of the event market in Latin and South America. We in the United States have much to learn and, given the success of Tendencias 2012, the honor and privilege will be all mine. Simone Lejour, the organizer of Tendencias, asked me what my top ten tips for creative business would be for 2013. So I thought I would take the opportunity to provide them here together with relevant blog posts. The tips will appear in her magazine and I will be writing a few new thoughts on each topic. Of course, I consider these my top ten of the moment and they will certainly change (probably tomorrow), but these ten will always rank very high on my list. Without further adieu, my top ten of the moment:
1. Stand For Something – “Honoring Your Core”
2. Be Outrageous With What You Stand For — “Going Radical”
3. Be Transparent – “Transparency” and “More on Transparency”
4. Sell Trust and Relationship First and Always “What Do You Sell” and “Trust”
5. Get Paid For What Is Between Your Ears More Than What Is Between Your Hands – “The Importance of Presentation”
6. Be Engaged In Your Process — “Process” and “More on Process”
7. Do Only Your Best, Not Your Best Under The Circumstances – “Only The Best”
8. Create Joy More Than Pretty — “The Three Pillars of Creative Business”
9. Align How You Get Paid With What You Most Value In Your Creative Business – “Making The Intangible Tangible”
10. Focus On What Is Going Right Much More Than Fixing Things – “Focus on What Is Going Right Part 1 and Part 2”
