November 30, 2021
Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Throughout my career I have seen creative businesses take the easy way out. Rather than own the idiosyncrasy […]
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November 10, 2021
I am back after a self-imposed hiatus just to let the proverbial batteries recharge. I firmly believe that the future of all things is in the power of community. 1,000 true fans as Seth Godin would say. I have had in/consulted with several businesses that seek to build community and serve that community, JazzWire and […]
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