BOBC Podcast #128 Transcription: The Apple Tree

October 5, 2023

BOBC #128: The Apple Tree   INTRODUCTION So knowing where you are, where you’re going, and most important where you would like to go. Well, it’s all about the life of an apple tree. BODY So we’re literally coming up, or actually a little bit more than 10 years ago I wrote a blog post […]

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BOBC Transcription #3: Value Delivery, The Journey Is The Destination And Pricing From The Top Down

October 3, 2023

BOBC #3: Value Delivery, The Journey Is The Destination And Pricing From The Top Down INTRODUCTION Every creative business takes a journey with and for its clients. The points along the way are its value. No doubt, the goal is inevitable if the journey is profound. In this episode, will will talk about the importance […]

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BOBC Podcast #134 Transcription

September 28, 2023

BOBC Podcast #134: Trust Is Fluid INTRODUCTION: So building your name, it’s just not the same thing as making a promise and keeping it. Confusing the two things: Well, that is what’s going to cost you. The trick is to understand intentionality. BODY: So I’ve talked about this in a lot of different forms and […]

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BOBC Podcast #129 Transcription

September 22, 2023

Episode 129: Your Business Is Not A Factory INTRODUCTION We all grew up learning about the value of a factory efficiency, low cost scale, and you’ve tried to force your creative business into that. Paradigm. And so you measure wages and you measure efficiency and how much you get done and things like that. But […]

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BOBC Podcast #2 Transcription

September 19, 2023

BOBC Podcast #2: The Power Of Niche, Scarcity and The Long Tail INTRODUCTION: What does a long tail scarcity and niche have to do with creative business? Everything. And if you’re really not sure what the long tail scarcity and niche even mean in this context, that’s all right. I’m just gonna tell you the […]

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BOBC Podcast #133 Transcription

September 14, 2023

BOBC PODCAST #133 – TIME IS EVERYTHING INTRODUCTION Just around the corner, be there soon, an hour later, you ask, uh, which corner, and what does soon mean? Time is all you have and leaving it to the definition of negotiation or worse to decisions of others, well that’s just self-inflicted pain that you can […]

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Podcast #130: The Importance Of Structure

September 8, 2023

  BOBC Episode# 130: The Importance of Structure INTRODUCTION: So Slinky, you know the kid’s toy? Well when you stretch it down the stairs, it’s actually the same toy as the one sitting on the shelf. The only way it wouldn’t be the same toy is if you found a broken rib. So too, with […]

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Podcast #1 – Learning to Leap With Dick Fosbury

September 7, 2023

BOBC Episode 1: Learning To Leap With Dick Fosbury, May 26, 2020 INTRODUCTION: On today’s show, I’m gonna be talking about a story that is near and dear to me. I’ve told this story and it’s important to create business. Many times I’ve even told it a college commencement speech. I was so honored to […]

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Podcast #132 – Interpreting Data

August 31, 2023

BOBC Episode #132 – Interpreting Data. August 29, 2023 INTRODUCTION: It is 50 degrees one day, 90 degrees. The next, on average, it’s 70 degrees, so no need to buy a coat or a swimsuit. You can use information to justify your complacency, or you can determine what really matters to you and act accordingly. […]

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Podcast #131 – Multiple Revenue Streams

August 21, 2023

BOBC Episode 131 – August 15, 2023 INTRODUCTION: If you build your business on the next project, then the pressure to take what comes next is overwhelming.  Digging deeper holes does not mean only one thing.  It is all about skimming the cream off the top… BODY: So today we’re going to talk about, well, […]

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