DNA of Pricing For Creative Business

July 5, 2018

With all of the noise out there about how to make money in creative business, charging what you are worth strategies (well, really tactics but is there really a difference ?:( ) and everyone out there with an opinion on the “right” way to do things business wise, we need to take a moment to […]

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Fear

June 28, 2018

The coming recession. All things Trump.  Unyielding competition. Slowing business.   Upheavals in the industry. All of it, intentional or not, is meant to strike fear in your creative business.  Meant to cause you to act from a place of temerity and over-inclusion to avoid the perils of being left out of the bomb shelter when […]

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The Cost Of Delays

June 20, 2018

Why is it so important to get money for production in advance?  You avoid the cost of delays. Pretty straightforward, except there are so few creative businesses that get paid well enough in advance to avoid the pain of delays.  I wish I could specifically state why this is, but I cannot.  What I can […]

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Interior Designers: Introducing The VW COLLECTIVE

June 14, 2018

As many of you know, last June I launched The BBC Collective for Event Professionals.  Together, I am so proud to say, we have made meaningful change in the industry and we are just getting started.  The change comes from a willingness to erase the proverbial box and question everything, together.  My mission is to […]

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Center of Gravity

May 31, 2018

I was always good at school.  Some kids are great athletes, artists, musicians.  I was and am a great student.  Mind you, it does not mean that I was the smartest – far from it, only that I understood how to play the game of school really well.  And knowing how to play the game, […]

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What Happens When It Works?

May 24, 2018

The secret formula.  The hidden process.  The new technique. Proprietary software. When you strike on something that works for you, your art and your creative business, what do you do?  Do you keep it under wraps, available only to you?  Or do you share, trying to let everybody in on what you have discovered that […]

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What Makes A Great Client?

May 17, 2018

Great clients are made, not born.  This, to me anyway, is axiomatic.  You have to have a fantastic process that is intended to serve and enrapture those clients that care about you, your art and your creative business.  The more you guide your clients, embrace their fears and fulfill their visions, not just at the […]

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What Is Your Responsibility As An Artist?

May 10, 2018

I have danced around this topic for a long time.  I am of the firm belief that art changes the world and creative business owners are the stewards of that change.  Whether someone’s home, a wedding, a visual design, fashion, food, the work of creative business owners is transformative and influences how we all think […]

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The Power Of Inclusion And Saying No To The Wrong Client

May 3, 2018

At first blush, you would not think that a discussion on how we can improve diversity in all kinds of creative business would be related to finding the right client for your particular creative business.  And yet nothing could be more profoundly linked. The point of asking for all aspects of creative business to be […]

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All Creative Businesses Sell Luxury

April 30, 2018

A BBC Collective member shared this article from Entrepreneur Magazine about selling luxury.  The article was written in September 2015 and is based on the author’s (Vincent Bastien) book, The Luxury Strategy. Even though it is a few years old, Bastien’s premise that the strategy to sell true luxury is different from selling luxury as fashion […]

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