May 14, 2024
I am going to talk about a story that is near and dear to me. I have told this story and its importance to creative business many times. I have even told it at a college commencement speech I was so honored to give a few years ago. It is the story of Dick Fosbury and his path to winning the gold medal for the high jump in the 1968 Summer Olympics in Mexico City. You might say, huh? What does this have to do with my business? Well, close your eyes, jump over the bar backwards and lets find out if you will land safely. Listen in…
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May 7, 2024
Most creative businesses are caught in the new client trap. They take on a project and then use the success of that project to get another (and another). Very little is ever offered to the great client to treat them better. It does not have to be this way. Let’s talk about Soul Cycle and Peloton. Listen in…
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