Podcast

Every business takes a risk, that is the very nature of business. The question is whether you are properly paid for that risk. If risk is being vulnerable then the choice to be vulnerable has to be yours. Otherwise, you turn singular risk into exploding risk. Defining risk requires purpose and purpose requires intentional idiosyncracy. Listen in…

In the midst of the existential crisis we find ourselves in, all creative business is being upended.  Sure, some are busy, but most are suffering from a prolonged winter — actors, musicians, event professionals, chefs, just to name a few.  So the house is coming down. To rebuild it, design first. For design to come first, you must be judged, you must take concentrated risk.  Enter a discussion about placebos and Ralph Lifshitz from the Bronx. Listen in…

COVID has shifted our culture and forced us to rethink what and how we do what we do. The question is what will you take with you. Let’s talk Zoom, Project Management, Cash Flow and Marketing.

What does the long tail, scarcity and niche have to do with your creative business? Umm, everything. Oh, and if you are not sure what the long tail, scarcity and niche even mean in this context, that is ok, I will just tell you the story of Blue Bottle Coffee and it will all make sense. Listen in…