Podcast

Episode 178: Meaning

October 1, 2024

Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Let’s talk Crazy Eddie…

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Episode 177: Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again

September 24, 2024

Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again. Enter the difference between illusion and delusion, The Blue Angels and The Goal. Listen in…

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Episode 176: The Story Of Your Price

September 17, 2024

Price connotes value and the number itself tells a story. Your price has to align with your story or you have nowhere to go. Let’s talk about your favorite fancy restaurant.

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Episode 175: Risk

September 10, 2024

Just because you cannot see the air you breathe does not make it any less necessary for you to live. Same goes for risk. If you do not know what risk you are taking, when and how in your creative business, you are just gambling. More like playing Russian Roulette. Let’s talk arbitrage. Original Episode […]

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Episode 174: What Makes A Great Client

September 3, 2024

Great clients are made not born. The better you define your process and what is expected of them and your creative business, the better the experience will be for everyone. That said, there are three overarching characteristics that help define clients and allow for true alignment: Motion In Fear, Resolute Decision Making and Patronage. Listen in…

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Episode 173: AI Is Here To Stay

August 27, 2024

Artificial Intelligence is not the stuff of science fiction any more. It is here and will become part of our lexicon forever more. What it means for you and your creative business is fascinating. Being human has never been more important.

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Episode 172: When The Game Changes, You Need To Change Too

August 20, 2024

COVID has caused major disruptions and required alternate ways of doing business. It means that your business model needs to account for risk and perhaps change altogether. Let’s talk 3 point baskets.

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Episode 171: Storytelling

August 13, 2024

You tell two stories. The first is why we should believe in your work as an artist and the second is why we should believe the story of your business. The story of your art is ephemeral, your business grounded. Two voices that must each speak for you to be successful. Enter Frederick The Mouse. Listen in…

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