Podcast

Episode 78: Meaning

December 7, 2021

Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Let’s talk Crazy Eddie…

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Episode 77: Living At The Margin

November 30, 2021

Unless you really value the next thing you do, you will be unaware of the margin. When you misprice your margin you will find yourself doing everything you do not want to do. Self-inflicted pain. Let’s talk about unintended consequences.

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Episode 76: A New Way To Introduce Employees To Your Business

November 23, 2021

Creative businesses are busy. Many are seeking new employees as they grow. The question is what do you do when they show up? Teach tasks or show culture. Let’s talk Herbie, Think Again, Loonshots and video diaries.

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Episode 75: One Client At A Time

November 16, 2021

You thrive on your number of Instagram or TikTok followers. The likes on your posts, how many times you or your work is featured, well, anywhere. But the phone is not ringing. You (start to) panic. Let’s talk about fishing.

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Episode 74: Fluency

November 9, 2021

To be effective, you have to communicate well. Translate senses. Explain even better. Let’s talk bond math.

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Episode 73: Entrepreneurship

October 26, 2021

I define entrepreneurship as being convicted enough to be relentless in having others believe as you do. This permeates everything a creative business is all about. Let’s talk about Chobani Greek Yogurt. Links & Resources: Link to Sound File for Visually Impaired: Click Here Host: Sean Low of The Business of Being Creative […]

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Episode 72: Factory vs. Community

October 19, 2021

Most of us grew up learning about business through the eyes of the factory model. We all need factories and their models to live our lives. Creative businesses, on the other hand, are needs and have to leave that model behind. Let’s talk about Justo Thomas.

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Episode 71: Conversation with Bernadette Smith — Expert In Diversity, Equity, and Inclusion and Author of Inclusive 360

October 12, 2021

Bernadette and I discuss all things DEI and its impact on all business, creative and not. We talk about opportunity and change and the desire to be human. We also talk about forgiveness and being anti-cancel culture.

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Episode 70: To What End Marketing?

October 5, 2021

We are at a moment in time when your ability to tell your own story is more important than having someone else tell it for you. The real question though is what is the aim? Celebrity? Opportunity? Growth? Legitimacy? Let’s talk Marcy Blum and Rishi Patel.

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Episode 69: Beanie Babies And The Pet Rock

September 28, 2021

The absurdity of what resonates with our culture is never lost on me. I wanted to have a little bit of fun today to illustrate the point that the difference between legacy and a whimsical moment is often nothing more than a conviction to the absurd. Lets talk Beanie Babies And The Pet Rock.

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