Podcast

We live in a world of validators, franchises and even networks. Duncan Hines, McDonald’s and The St. Regis. What if we created a different kind of consortium for creative business? Would we all be able to play nice in the sandbox and change the way clients make their choices? What would the world look like if we did?

All artists want to leverage their creative business. Most use influence and/or product to get where they want to go. They all want to be the next mega brand, the next unicorn. What if, instead, it was about community, connection, and intimate relationships? Let’s talk Marth Stewart and Shop My Porch.

A slinky stretched out down the stairs is the same toy as the one sitting on the shelf unless you bend or break a rib. So too your creative business. Structure is everything.

Creative business is all about the irrational, the ephemeral, the desire for other. It is the business of hope and transcendence. How you get from challenge to solution is of course a trek through the unknown. Welcome to Wonderland.